A new year means a fresh Pantone Color of the Year. For 2018, the title holder is Pantone 18-3838 Ultra Violet. This blue-based purple hue invokes energy, imagination and originality. Ultra Violet is definitely a statement color that makes a bold impression. Whether it’s T-shirts for a team outing, host/hostess shirts or an accent color for your décor, this Pantone pick won’t disappoint. We’ve chosen a few products to jump-start your Ultra Violet journey.