BRAND BUILDING FROM THE FLOOR UP
There’s more to your brand’s reputation than employee behavior and quality of work. Subtler things and unexpected touches, like floor mats and pressed linens, can make a great first impression and help strengthen your image.
Branded Floor Mats Set the Stage
A proper floor mat system works hard for you, letting customers and employees know you care about their safety and their experience. Here’s how:
BRANDED LOGO MATS – Welcome your customers by reinforcing your brand at key locations such as entrances and lobby areas.
- Did you know? 70% of the dirt that enters a building comes through the front door. Proper floor mats can stop 85% of that dust.
- Got your team’s back? Back injuries due to standing all day account for 25% of workplace injuries and 31% of worker’s compensation claims.
Want proof that customer experience matters? 80% of U.S. consumers would pay extra to guarantee a better customer experience.
Source: White House Office of Consumer Affairs Study
Linens and Towels Add a Quality Touch
Linens and towels may seem like small things, but they can have a big impact on your brand. When they reflect quality — soft to the touch yet weighty in the hand — they elevate your brand and make the customer experience special. At AmeriPride, we partner with leading linen manufacturers to offer you more colors, designs and fabrics to match your brand, whether you run a fine-dining restaurant, auto shop or healthcare facility.
HOSPITALITY ENVIRONMENTS – Crisp, clean table linens and napkins in branded colors elevate a restaurant’s image.
Average ticket totals are 9% higher in restaurants that use linens, and 75% of consumers associate cloth table linens with higher quality food. Need more proof? Check this out.
Source: National Restaurant Association and Consumer Napkin Preference Study by Jackson Marketing Group
INDUSTRIAL APPLICATIONS – In more rugged settings, linens show a commitment to getting it right. For example, in the automotive world, fender covers help minimize risk of scratches and other car damage, and cotton shop towels have higher absorption for better results.
HEALTHCARE INDUSTRY – If there is one place where cleanliness and sanitation matter, it’s in healthcare. That’s why large, durable cotton towels and “stay pressed” bed linens help provide a comfortable stay for patients and maximize their satisfaction.
For more information on AmeriPride's mat and linen programs, contact us.
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Learn how we make your life easier with brand-building solutions to keep your employees and facilities looking their best.